June 1, 2025
The Clutterflies
Tidy house, tidy mind: The story behind The Clutterflies
With so many of us juggling busy lives and life changes, it’s easy for our homes to become cluttered and overwhelming. That’s where The Clutterflies come in. Founded by Cherry and Julie, The Clutterflies grew from their shared belief that our homes should support and uplift us, not weigh us down. Both coming from coaching and PA backgrounds, they noticed that clutter often holds an emotional weight that blocks people from living well. Combining their practical skills with empathy, they launched The Clutterflies to help people create calm from chaos.
What core services do The Clutterflies offer?
The Clutterflies specialise in tailored support for major life transitions, whether that’s moving house, downsizing, bereavement, or simply needing a refresh. Their services include in-person or virtual decluttering, home staging for sale or rental, selling unwanted items, packing and unpacking, and full removal support, including sorting utilities and change of address notifications. Every project starts with a conversation, focusing on what’s working and what’s not, before designing a plan unique to each client’s needs. They especially support people during emotional transitions like post-divorce or retirement, combining kindness with structure to help clients move forward.
How does their home staging differ from traditional approaches?
Unlike traditional staging that often prioritises style, The Clutterflies focus on flow and potential. They work with what’s already in the home to create spaces that feel alive and inviting, stripping back clutter to highlight the property’s best features. Their practical, thoughtful aesthetic feels genuine, not overly polished, and small adjustments to furniture and layout often make a big impact. When needed, they collaborate with stylists, but most clients love their down-to-earth approach.
Virtual decluttering - how does it work and who benefits most?
Virtual decluttering is perfect for those who want guidance and accountability but can’t have someone on-site, whether that’s due to location, busy schedules, or personal preference. Delivered via video calls, The Clutterflies offer check-ins and step-by-step plans tailored to your pace and goals. It’s a great fit for busy professionals, new parents, or neurodivergent clients who appreciate flexibility while staying motivated..
What would The Clutterflies say to someone feeling embarrassed or overwhelmed by their clutter?
The team’s message is simple: you are not alone. Clutter is often a symptom of deeper feelings; stress, grief, or change, and they approach every client with compassion, never judgement. They move at the client’s pace, listen carefully, and always make decisions together. Their role isn’t to throw things out, but to help create space for what truly matters to each client.
Any quick wins or easy changes people can try right now?
Start small. Choose one drawer, a surface, or a category like mugs and spend 15 minutes sorting it. Quick wins build momentum. Another favourite tip is the “maybe” box. Put unsure items away for a set time and revisit later to see what you really need. Clearing your hallway or bedside table can also reset your day and mindset.
Finally - any favourite products or storage hacks?
The Clutterflies swear by a good lazy Susan for tricky cupboards and clear drawer dividers to keep things organised. But their best hack is mindset-based: if something doesn’t have a designated home, it quickly becomes clutter. So before buying more storage, ask yourself if you really need it, and where it will live in your home.
To learn more about The Clutterflies and how they can support you, visit their website for full details: www.clutterflies.net/